Meet the team

Chief Executive

Diane Mansell

Diane, will be delivering Herefordshire County BID’s Business Plan and Visit Herefordshire’s key aim in showcasing the delights that our green county has to offer while supporting its continued economic development. Diane will be developing strategic links with major stakeholders across the county and within the UK’s tourism industry to put Herefordshire firmly on the map.

Diane, who has 20 years place management experience, holds a BSc Combined Honours in Public Policy, Management and Business Administration, as well as many national and regional awards. Diane Said it’s a terrific opportunity for me to move to beautiful Herefordshire, making a significant contribution to such a wonderful county and I want to ensure the future success of the BID and build upon the county’s amazing Visit Herefordshire Brand and to continue to drive Herefordshire’s economy forward.

Email: Diane@herefordshirecountybid.co.uk

Business Liaison Manager

Tara Emery

Tara is the BID businesses ‘day to day’ contact and she assists the voluntary BID board in the delivery the BID’s objectives whilst keeping the Visit Herefordshire website up to date. 

Before joining the BID Tara built up extensive experience working for both private international companies, Journey Beyond and more locally Tara’s previous role was working within the Tourism Business team at Herefordshire Council.

Tara loves Herefordshire so much she moved back here after living in London and overseas as she feels Herefordshire has so much to offer!

Email: Tara@herefordshirecountybid.co.uk