Herefordshire County BID Trading as Visit Herefordshire
Shaping the Future of Herefordshire’s Visitor Economy
Visit Herefordshire is the trading name of Herefordshire County Business Improvement District (BID), bringing together businesses, partners and communities to champion the County and create the conditions for long-term economic growth.
Following a successful renewal Ballot, local businesses have given us a renewed mandate to continue investing in the future of Herefordshire. Our role is to support and strengthen the visitor economy by promoting the county, supporting businesses, attracting investment and delivering projects that enhance the places where people live, work and visit.
Funded by Levy Payers and guided by a business-led Board, we work across destination marketing, business support, skills development, research, external funding, partnership working and place-based initiatives. Through the Visit Herefordshire brand, we raise the profile of the County, encourage visitor spending, support business growth and help unlock opportunities that benefit the wider economy.
Our work extends across Herefordshire’s Market Towns, rural communities and visitor destinations, supporting accommodation providers, attractions, hospitality businesses, retailers, food and drink producers, cultural organisations and many other sectors that contribute to a thriving visitor economy. Working closely with local authorities, national tourism bodies, industry partners and businesses of all sizes, we help ensure Herefordshire remains competitive, connected and ambitious. By securing additional investment, building stronger partnerships and delivering initiatives that respond to local priorities, we create value that extends far beyond tourism alone. Together, we are helping to build a more prosperous, resilient and sustainable future for Herefordshire, one that celebrates the county’s unique character while creating opportunities for businesses, communities, residents and visitors alike.
Growing a Record-Breaking Visitor Economy
To find out more information on the Ballot please click below
